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Apple Inc. AAPL 10-K filing FY2024

Filed
Nov 1, 2024
Fiscal period
FY 2024
Period ended
Sep 28, 2024
Accession
0000320193-24-000123

Products and Services Performance

Net sales increased 2% during 2024 compared to 2023. Services net sales increased 13%, reflecting higher net sales from advertising, the App Store and cloud services.

Net Sales by Reportable Segment and by Reportable Geography

In millions, except percentages

2024 Form 10-K
Net sales20242023
Total net sales$391,035$383,285

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